Chezeer

Chezeer is an innovative cheese crisp brand created by drying cheese while preserving its nutritional value, original appearance and distinctive flavour.
The story began with a dairy producer from Tire, who transformed a traditional food into a new-generation snack following years of research and development. The resulting product introduced an entirely new consumption experience positioned between the cheese and snack categories.

Chezeer entered the market without a direct competitor or an established product category. As consumers were not accustomed to eating cheese in a dried and packaged snack format, the project required more than launching a new brand. It also required introducing and encouraging a new consumption habit.
Our main objective was to communicate the product’s innovative qualities clearly, identify relevant consumption occasions for different audiences and position Chezeer as a healthy, convenient and high-protein snack.
Inspired by the product’s development story, distinctive character and transformation process, we created the Chezeer name and built a complete brand identity around it.
We primarily positioned Chezeer as a healthy, high-protein snack. We also developed different consumption scenarios: an enjoyable alternative for children, a convenient source of protein for active lifestyles and athletes, and a new-generation snack designed to accompany drinks and social occasions.
We translated this strategic positioning across every brand touchpoint, from packaging and website design to social media communication and festival stand design, creating a consistent and engaging brand experience that clearly introduced a completely new product category.