Özgörkey Group

Özgörkey Group is a multi-brand group of companies carrying the entrepreneurial legacy of one of İzmir’s long-established families across a diverse range of industries.
As leadership transitioned to a new generation, the group needed to express its evolving vision through a more contemporary identity while preserving the values, heritage and corporate memory built over many years.

Transforming long-established corporate systems and deeply rooted visual conventions was one of the most sensitive aspects of the rebranding process. The new identity needed to respect the group’s heritage while making the innovative perspective of its next-generation leadership visible.
Another key challenge was to establish a shared corporate language across the brands operating under Özgörkey Group. Each company needed to retain its individual character while remaining recognisably connected to the parent brand. This required a balanced, consistent and adaptable system that could bring tradition and modernity together.
We developed a comprehensive rebranding process that brought Özgörkey Group’s corporate heritage together with its vision for a new era. Rather than replacing the values built over generations, we refined and modernised them, creating a visual language aligned with the management approach of the next generation.
From the logo and corporate identity system to the visual relationships between the group’s companies, we reconsidered every key brand touchpoint. We renewed internal applications, signage and wayfinding systems, corporate collateral and brand guidelines, creating a cohesive and contemporary identity that remains firmly connected to the group’s heritage.