Project / Client
Year
2022-2023
Services
Jersey Design, Seasonal Collection Design, Sportswear Design, Creative Direction
For Karşıyaka Sports Club, we designed the 2022/23 season home and third kits as part of the club’s 110th anniversary.
Our objective was to bring Karşıyaka’s deep-rooted history, strong supporter culture and sense of belonging onto the pitch, while creating meaningful and memorable kits worthy of such a symbolic year.
Designing for a historic club like Karşıyaka is never only about producing a seasonal sports garment. It requires a design language that respects the club’s heritage, colours and the collective memory of its supporters.
The 110th anniversary added a special layer of significance to the project. The kits needed to represent this milestone while remaining contemporary, manufacturable and visually strong on the pitch.
For the 2022/23 season, we developed the home and third kits by placing Karşıyaka’s heritage and powerful club identity at the centre of the design process.
Our approach highlighted the club’s characteristic colours and supporter culture while creating a visual presence worthy of the 110th year. We treated the kits not simply as matchday products, but as symbolic design pieces carrying the supporters’ sense of belonging and building a connection between the club’s past and present.
Seeing this anniversary collection appear on the pitch became one of the most meaningful outcomes of the project. Combined with special moments for the club such as 19 December, World Karşıyakalılar Day, the designs gained an even stronger place in the memory of supporters.
For Karşıyaka Sports Club, we designed the 2022/23 season home and third kits as part of the club’s 110th anniversary.
Our objective was to bring Karşıyaka’s deep-rooted history, strong supporter culture and sense of belonging onto the pitch, while creating meaningful and memorable kits worthy of such a symbolic year.
Designing for a historic club like Karşıyaka is never only about producing a seasonal sports garment. It requires a design language that respects the club’s heritage, colours and the collective memory of its supporters.
The 110th anniversary added a special layer of significance to the project. The kits needed to represent this milestone while remaining contemporary, manufacturable and visually strong on the pitch.
For the 2022/23 season, we developed the home and third kits by placing Karşıyaka’s heritage and powerful club identity at the centre of the design process.
Our approach highlighted the club’s characteristic colours and supporter culture while creating a visual presence worthy of the 110th year. We treated the kits not simply as matchd…
